» The 50mm prime lens

Great article over at DPS on the benefits of prime lenses and more specifically, the “nifty fifty.”

But, it is for a fact that the best optical quality is delivered by prime lenses … because they use a smaller number of glass elements inside the lens, which means lesser loss of quality, and hence better pictures.

I personally prefer the 35mm prime for my Nikon’s DX sensor — while more expensive, it is a more true 50mm replacement. Using a 50mm prime on a DX sensor is the equivalent of using a 75mm lens on film. For my taste that limits the lens just a little too much.

A few choice photos taken with my 35mm:

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» My Google Wave sonnet

Please enjoy this poem (in iambic pentameter) I wrote for the Google Wave team.

****** Google Wave ******
**** By Aron Trimble ****
I would really like to join Google Wave,
I think that I could help make it behave.
I’m a big fan of Google’s new service,
and bugs do not make me at all nervous.
I saw the video of Google Wave,
It’s technology that I really crave.
Please accept my request for an invite,
It would bring me joy and it would excite!
And once you finish reading this sonnet,
You must get off your butt and get on it;
Let me participate in this beta!
I surely will give you lots of data.
Oh please let me join in on Google Wave,
And let me have the tech that I so crave!

If you’d like to sign up for Google Wave invites, go click the link and fill out the form.

» John Gruber on charging for access to news sites

Great essay by John Gruber about the changing times and how it is affecting the “dinosaurs.” It’s interesting to note that a lot of the problems companies face in the “analog” to “digital” transition is that they continually try to change without actually changing.

The question these companies should be asking is, “How do we keep reporting and publishing good content?” Instead, though, they’re asking “How do we keep making enough money to support our existing management and advertising divisions?” It’s dinosaurs and mammals.

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» Consumer activism and the guitar broken by United

United really screwed the pooch on this one:

When United Airlines broke Dave Carroll’s $3500 Taylor guitar in the the spring of 2008, he contacted them to ask for compensation. United said they wouldn’t pay for the damages.

But thanks to the power of consumer activism and You Tube, United has caved posting this to their Twitter page:

@tinamack This has struck a chord w/ us and we’ve contacted him directly to make it right.

And this, dear friends, is why you should always fight for your right to not be screwed by big corporations.

» iPhone ubiquity

Interesting post at Ars about having an iPhone in an airport. My recent flight to St. Louis agrees with this analysis; you can find chargers and other accesories everywhere.

This probably has more to do with iPod ubiquity than the iPhone. But the consumer perception is still there nonetheless.

You don’t notice just how many shops and electronics vending machines have iPhone accessories—chargers, battery extenders, external speakers, etc.—until you’ve rejoined the ranks of the iPhone-less.

Taking flight: why the iPhone still beats Pre for air travel – Ars Technica

» aron cares about iPhone marketing

The way Apple is approaching the marketing of the iPhone is very different from how they have marketed both iPods and Macs. iPod commercials focus on music in much the same way iPods focus on music. There is nothing of the iPods interface, just music, music and dancing. The Mac commercials we’ve come to adore don’t show you a Mac or OS X. Rather, they just tell the audience, “Hey, we do the same stuff PCs do, only we do it better!” iPhone commercials, however, not only show you an actual device, they also show you a mysterious finger using the device.

The concept is very similar to what Apple’s employees do for customers when they realize the customer has never used a Mac before. It was also common during the release of Leopad in 2007. The idea was to take the customer on a “ride” of sorts through the operating system’s features. It only lasts a minute or two but the impression left is very positive.

It would be interesting to see Apple employ this same approach with OS X or possibly their iLife suite of applications. I envision an iPhoto commercial where a camera is connected, events are created, faces is used to identify/tag individuals, places is used for geolocation and lastly an album is uploaded to either flickr or Facebook. I think all (or most) of this could be accomplished using the same format as the iPhone commercials.

The idea is to sell the OS X platform in the same way the iPhone platform is sold — show them what it can do and they will want to use it.